The Kiplinger team dishes their secrets to successful webinar marketing in this short audio clip.
The year 2012 will bring you more options to create interactive, engaging and fun events without costing you a penny more.
"With Live Meeting going away, we took the opportunity to really look at what our clients want with their online events," said President and CEO, Rick Olson. "We chose the omNovia web conferencing platform for 2012 because it is mobile-friendly, makes using and sharing video clips very easy and includes the interactive elements, such as social media and chat, that our clients have been requesting."
“I want to share our absolute delight with the omNovia platform. It was super easy to use and allowed us to connect with both the audience and the speakers separately through chat. Overall it was not only easier to use, it provided us with better connectivity than the previous web conferencing platform.” Corrie Fisher, NAFSA
Do you have questions? Would you like a tour of omNovia? Email KRM Account Managers, Amy Ely-McKane or Christopher Dean. Or, call 800.816.2640 and ask for a KRM Account Manager.
We're honoring our wonderful customer service team at KRM. Thanks for everything you do for KRM clients, speakers and registrants.
Deb Warner, Event Services, takes time out from her busy day with events to enjoy a delightful piece of cake.
Do you have staff meetings, ad hoc meetings, virtual training, and other meetings you’d like to create and deliver with the same software you use for webinars … without paying an arm and a leg?
Not only is paying for two or more delivery methods expensive, it can also be a lot to ask of your audience. Free yourself from using multiple providers and technology platforms to deliver your important content and messages by joining all of your meetings and educational content into one system. It’s easy for you, your speakers and your meeting attendees.
Contact KRM today at 800.816.2640 or email info@krm.com to see how easy it is to create a "one-stop-shop" for all your meeting and educational content.
Save time, money and resources by partnering with KRM to administer all of your testing, surveys and assessment for your continuing education programs. Learn More Now. (Video)
Always be listening! It may seem obvious, but not only do you need to ask for member feedback, you also need to respond and follow up on questions, comments and suggestions … which is just as important as (if not more important than) asking for feedback.
Don’t forget: Sharing feedback is also another great excuse for you to communicate important information to members.
“We conduct a Friday Focus Survey and ask our members1 to 3 questions on a topic that’s been on our listserv,” saysKaren Krzmarzick from ASOA. “We’ve used these surveysfor benchmarking and have developed a publication for ourmembers around the results.”
One of the most effective ways to get repeat registrants/purchasers for your virtual events is to create optimal learning environments for every one of your webinars – make sure your audience gets their “money’s worth” every time. With people closely examining how they spend their time and money, it’s vitally important to develop purposeful content that meets your audience’s levels of experience and learning needs.
“Active engagement is critical to learning retention and transfer regardless of the medium,” says Kathleen Edwards, CAE, president of CompassPoints, a consultancy specializing in effective learning environments and strategies. “It’s also key to participant satisfaction. When participants get what they need, they come back for more and recommend your programs to others.”
Create expectations that your speakers will use the interactive software to advantage; coach them on how to use polling and other features. Guide them in understanding how speaking virtually is different from face-to-face. Encourage them to provide engaging handouts with worksheets and checklists.
Finally, recommends Edwards, “To enhance learning, ensure speakers leave participants with specific questions to consider and action steps they can take to immediately begin applying what they’ve learned.”
Carefully monitoring your content and creating a specific user experience for every webinar will create a valuable learning environment and will encourage repeat registrants.
Did you get a copy of the newest tool for meeting and event professionals? It's full of exclusive information and tips with the potential to save you thousands of dollars on your events & technology. You can download a copy -- here (it's free!).
E-blasts, newsletters, social media ... what works the best to get registrations? Find out by tracking all of your efforts using KRM Marketing codes. Learn more!
Finding a sponsor for your online educational programs might seem overwhelming or even impossible, especially given the current economic climate and restricted resources you are dealing with. However, if you add up all the potential benefits - for you and your members - of attaining just one sponsor, the value starts to outweigh the time and work you may have to put in up front:
Once you have a sponsor, make sure to say thanks and provide plenty of reasons (benefits) to donate again. Here are just a few ways to say "thanks" and increase the WIIFM value of attracting sponsors who want to continue supporting your events:
Case Study With the financial support of a sponsor, one KRM client was able to lower the cost of tuition for their webinars from $199 to $99! This resulted in more webinar registrations and greater member appreciation for the client's training and education programs.
If you are interested in trying attendance polling, it’s as simple as letting us know during your orientation call. It will be captured and a summary will be sent to you following each event. (See example below).
This report will show you how many attendees you have at each site. As you can see below, 99 sites attended the event, but there were actually 556 attending — an average of 5.61 attendees per site.
Join our Mailing List and we'll even send you the white paper, "8 Tips for Pricing Your Webinars" just for doing so.
How can you use webinars to attract new members? Read our latest checklist (a quick read) and start incorporating these easy tips today.
Association thought leader Jeff De Cagna, chief strategist and founder of Principled Innovation LLC, predicts that mobile devices will be the most disruptive technology in the next 10 years. He describes how social media and ever-present communication tools are combining to challenge the way we do business, deliver information and engage members in this 9-minute audio clip.
How is the economy affecting registration trends for KRM clients? The newest reports indicate that more and more registrations are coming in closer to the event date than ever before.Find out more